Cooling Agent WS-12 is a highly potent cooling powder engineered to activate TRPM8 receptors, delivering a sharp, smooth, and exceptionally long-lasting cooling sensation. It is widely recognized as the industry standard for premium chewing gum, sugar-free mints, and high-end cosmetic lipid applications.
Compared with Cooling Agent WS-23, WS-12 provides a much more persistent cooling profile, albeit with lower water solubility. If you are choosing between different cooling intensities, check our expert guide on WS-23 vs WS-12 vs WS-3.
WS-12 is often evaluated for longer cooling duration; you can also read our guide on long-lasting cooling sensation in flavor and oral care products for application-based cooling ingredient selection.
| Product | Cooling Profile | Main Feature | Typical Application |
|---|---|---|---|
| WS-23 | Strong & Instant | Clean, upfront burst | Beverage, candy, oral care |
| WS-3 | Smooth & Deep | Balanced throat hit | Food and confectionery |
| WS-12 | Long-Lasting | Extended 20-min duration | Chewing gum and mints |
WS-12 is the industry standard for products requiring a sustained cooling sensation, highly preferred in high-end chewing gum, pressed mints, and cooling lip balms.
While WS-23 is known for its instant, highly soluble "hit," WS-12 is highly lipophilic and prized for its extreme longevity. For a deep dive, read our cooling agent technical comparison.
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