When it comes to modern food, beverage, and e-liquid formulation, achieving the perfect "ice" sensation is critical. For years, manufacturers relied on traditional menthol. However, menthol comes with a significant drawback: a strong, earthy mint flavor that easily overpowers delicate fruit or dessert profiles.
The solution? Cooling Agent WS-23 (N,2,3-Trimethyl-2-isopropylbutanamide). Today, WS-23 has become the gold standard in the flavor industry. It provides a pure, intense cooling sensation without any unwanted taste or odor.
Whether you are formulating a new line of disposable vapes, a refreshing sports drink, or oral care products, this guide covers everything you need to know about using WS-23 effectively.
WS-23 belongs to a family of synthetic cooling agents (sensates) designed to trigger the TRPM8 cold receptors in the mouth. Here is why it dominates the market:
One of the most common questions from product developers is: "How much WS-23 should I use?" The answer depends on your final product. Below are the industry-standard starting points (based on a 30% WS-23 liquid solution):
| Application | Recommended Usage Rate (%) | Desired Effect |
|---|---|---|
| E-Liquids (Standard) | 0.5% - 1.5% | A crisp, refreshing finish. |
| E-Liquids (Lush Ice/Extreme) | 2.0% - 3.0% | A brain-freeze, extreme cold hit. |
| Beverages & Energy Drinks | 0.01% - 0.05% | Subtle, thirst-quenching chill. |
| Chewing Gum & Candies | 0.1% - 0.3% | Fast-acting breath freshness. |
WS-23 is typically supplied as a white crystalline powder. For most liquid applications, it must be dissolved into a carrier solvent before use. The most common solvent in the flavor industry is Propylene Glycol (PG).
How to make a 30% WS-23 Solution:

Q: Will WS-23 crystallize in my e-liquid?
A: If formulated correctly, no. However, if you exceed the saturation point (typically making a solution stronger than 30-40% in pure PG) or expose the liquid to freezing temperatures, re-crystallization can occur. Sticking to a standard 30% solution prevents this issue.
Q: Can I mix WS-23 with other cooling agents?
A: Absolutely! In fact, professional formulators often mix WS-23 (for front-of-mouth cooling) with WS-3 (for throat hit) to create a multi-dimensional, full-mouth cooling experience.
Q: Is WS-23 heat stable?
A: Yes. WS-23 exhibits excellent thermal stability, making it suitable for baked goods, hard-boiled candies, and the heating coils of vape devices (it does not cause coil gunk like sweeteners do).
The purity of your cooling agent directly impacts the quality and safety of your final product. Low-quality coolants can contain impurities that cause harshness or cloudy liquids.
At XIAN TAIMA, we supply ultra-high purity, laboratory-tested WS-23 powder and pre-mixed solutions to global brands. Whether you need a 1kg sample for R&D or a 25kg drum for mass production, we guarantee batch-to-batch consistency and competitive factory pricing.
Contact our technical team today to request a free WS-23 sample and SDS/TDS documentation.
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